Projects
The Source Short Film
Capstone
2022 - 2023
This was my senior Capstone film, a year-long project that demanded both hands-on collaboration and extensive planning and preproduction work. My role as the film's Production Assistant was to ensure smooth operations and operate the slate to organize takes efficiently. I was also responsible for doing the cast's makeup, including bruises and other effects enhance visual storytelling.
Helping Hands Crisis Communication Plan
Crisis Communications
2023
This was a project completed during my graduate studies. It required individuals to select an organization and develop a comprehensive crisis communication plan for them to implement during times of crisis. I selected Helping Hands, a local food pantry serving the greater High Point area.
I conducted in-depth research to propose potential vulnerabilities and areas for improvement, followed by strategic planning to create actionable solutions. This involved crafting detailed protocols and communication strategies to ensure organizational responsibility and transparency during times of crisis.
Gatorade Boost Research Report
Strategic Message & Design
2023
This was a report completed during my graduate studies. Leveraging primary and secondary research, my team and I developed an innovative new product for the renowned brand Gatorade. The project required analyzing market trends, consumer behavior, and competitive positioning to ensure product alignment with Gatorade's existing brand identity and address market demands.
We crafted a comprehensive marketing strategy, including branding, pricing, distribution, and promotional tactics, to effectively launch the product in a competitive market.
Zara’s 2023 “The Jacket” Marketing Campaign
2023
Strategic Message & Design
This was a presentation completed in my graduate studies. I analyzed Zara's 2024 advertising campaign, critically examining its messaging and execution. The ad was widely criticized for its insensitivity, which led to a negative public reaction and brand harm.
Through a detailed analysis, I explored how the campaign failed to align with Zara's brand values and customer expectations. I discuss the ad's tone, content, and lack of cultural awareness contributed to a disconnection between their brand and consumer trust.
2023
HPU Sports Management Program Research Report
Data & Decision Making
This was a report completed in my graduate studies showcasing a blend of research, analysis, and design. The assignment required creating a visually compelling, professional written report presenting the findings of our team's in-depth research efforts on the Sports Management Program at High Point University.
We employed a multi-facet research approach, incorporating surveys, interviews, and secondary data analysis to gather insights into the program's strengths, areas for improvement, and its appeal to prospective students. Based on our findings, we individually created a well-rounded analysis highlighting key insights about the program.